Glastonbury’s favourite cider provider Brothers Drinks are running an outdoor advertising campaign in the run up to Christmas aimed at tempting cider/perry drinkers.
The advertising theme ‘You can’t choose your family but you can choose your brothers’, will feature 96-sheet poster sites across the UK, including prestige billboards in London. Running from December 1st, the advertising will feature Brothers Festival Edition pear cider and Brothers Strawberry and pear cider.
The latest activity follows extensive 2008 sponsorship and advertising totalling more than £2m in support of the brand which has seen sales growth of 297% in the on trade so far this year.
‘It is important for us to support the trade and create continuous awareness among consumers at all times,’ said Brothers Drinks head of marketing Phil Plowman. ‘This is not just a Christmas push, it is part of our continuing strategy to grow sales through a wide variety of media channels.’
